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Social Media and Storytelling

Every business with respect for themself is visible on social media sites. This seems to be the song and dance everyone is doing these days. Does YOUR business have a Facebook page? A LinkedIn group?...

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Can a Storyteller Add Value to a Business?

WHAT CAN A STORYTELLER ADD OF VALUE TO YOUR BUSINESS? You are an expert in your professional field. Whether you have a college degree, some other formal training or attended The University of Life, you...

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Are You a Success or Failure on Social Media?

“If a man does not know what port he is steering for, no wind is favorable to him.” – Seneca. THE MYTH OF FREE MARKETING ON SOCIAL MEDIA You have a business. You’re involved in a charity. You’ve...

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Understanding the “YOU” in Social Media, Part 1

  Understanding who the “you” is, is perhaps the most crucial element of all in social media. This is where most people who are on social media to promote something (sell a service or product, increase...

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Understanding the “YOU” in Social Media, Part 2

This is part 2 of a 4 part series. To read part 1, please click here.  Self-absorbed people are as annoying on social media as they are in real life. Maybe even more so on social media, because their...

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Understanding the “YOU” in Social Media, Part 3

This is part 3 of a 4 part series. To read part 1, please go  here.  To read part 2, please go here.  7 STORYTELLING ELEMENTS RELEVANT TO SOCIAL MEDIA (Number 1 and the references to storytelling were...

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